Industrial training and onboarding videos are a tool utilized by employers to communicate their company’s core values, offer an overview of expectations, and introduce new employees to their colleagues.
One easy way to familiarize new employees with company culture is by using onboarding videos. The aim of industrial training and onboarding is to familiarize new employees with culture and policies of the organization and ensure a clear understanding of the procedures. One simple method to accomplish this is by utilizing a video to train new staff members.
Employers use an orientation video for new employees to communicate their core values, give a glimpse of what to expect, and introduce them to other team members.
Businesses have been using corporate videos for an extended period to craft memorable onboarding experiences. Assemble the new staff members in a conference room for an orientation session, show a video on a screen, and you’re done – that’s generally how the onboarding process starts.
Onboarding videos offer a long-term knowledge source for both new and seasoned employees. We will guide you on five convincing reasons why you should incorporate video into your onboarding process.
Corporate video production is simpler than ever. There are options for companies of all sizes at a wide range of price points. Modern consumer AV equipment can deliver pro quality results at a fraction of the cost, while some companies offer complete video solutions for organizations hoping to leave video production to someone else.
However, companies can create memorable onboarding videos on their own without needing a large team or production space. Using a camera, microphone, and some lights, it is possible to transform any area into a makeshift video studio. Additionally, the appropriate equipment can then capture a digital version for later viewing, and also enable automatic uploading of completed videos to a Content Management System (CMS) for convenient access.
Human resources professionals suggest that an effective onboarding procedure may last anywhere from three months to a year. In the meantime, new employees prefer to receive training from their direct managers or supervisors in order to better grasp their job responsibilities. That seems logical, although not necessarily practical all the time. Frequently, your top performers are also your most valuable employees, so continually pulling them away from their work for months or even a year is not practical.
The time spent by your senior staff away from their main duties results in both time and money lost. Requesting a team leader to schedule training time for new hires can be challenging, however, the live training sessions can be recorded and stored for later use. Simply edited videos, even with minimal adjustments, deliver long-term value through multiple views. Videos reduce expenses related to training new staff members and maintain consistency in the quality of instruction across different trainers.
Employees want consistency. They want consistent expectations, guidelines, and messaging. Unclear or contradictory communication is one of the most frustrating problems for new staff members. Well planned onboarding videos can eliminate inconsistencies to deliver clear, concise messaging your employees can internalize easily. Have the right information before you press the record button and the right information will be delivered to your employees every single time, they watch that video.
The best onboarding videos can also become valuable reference points for everyone in your company. Even Rockstar employees can forget the details of certain initiatives or policies. Having access to a collection of top-notch onboarding videos will allow them to acquire the information they require whenever necessary.
Organizations typically amass extensive amounts of content when they begin producing onboarding videos. Contained within a CMS, these collections of videos act as valuable sources of information readily available to employees.
A content management system allows employees to view training videos at their convenience, whether it be during office hours or outside of them. For extremely small companies, this may be as uncomplicated as posting them on YouTube. To have greater control over content, there are many different content management systems available. Platforms like Kaltura and Panopto offer learning focused features such as video indexing which link video content to transcripts of spoken words and on screen text. This feature allows employees to search for specific lessons or video segments based on the content of the video, rather than relying solely on keywords or tags which may not always provide accurate results.
Video on-demand learning, along with elements such as video indexing, provides employees with amazing autonomy in choosing what and when they want to learn. Individuals have the ability to acquire knowledge in tiny, digestible increments. Studies back up the effectiveness of microlearning, indicating it leads to a more easily understood, more impactful onboarding process.
Numerous video platforms offer specific features and services tailored for educational use. This includes interactive video elements that, for example, assess viewers on the knowledge they have just learned. Numerous platforms offer detailed analytics that you can use, including metrics like engagement rates, view durations, drop-off numbers, among others. You can monitor how long a new employee watches an onboarding video, the length of time they wait before progressing, and, most importantly, identify the specific areas where they are facing challenges.
Several individuals frequently hesitate to admit their lack of comprehension on certain concepts. Nonetheless, if the data indicates that an employee is consistently viewing a particular video or section, it could suggest that they need help. If coworkers are facing the same problem, it could mean that the information needs to be communicated in a more efficient manner.
An increasing number of companies are utilizing video to tackle current issues related to traditional, face-to-face training and onboarding. Nevertheless, merely activating a webcam and pressing record isn’t sufficient. You require high-caliber videos that will capture the attention of your employees. No one is interested in viewing content that appears to have been filmed with low-quality camera equipment, accompanied by poor audio resembling a drive-thru speaker.
Nevertheless, employers have begun utilizing these videos as essential resources for training remote employees. Now, more than ever, people will need to work from home as well, due to the increasing trend.
Designing an ideal onboarding video, whether for remote staff, in-office workers, or a combination of both, poses a difficulty. The message and idea selection are the most challenging aspects.
What should an ideal new employee video encompass? In this article, we have gathered 11 impressive new hire videos to spark inspiration and stimulate creativity.
Fortunately, there are numerous fantastic onboarding videos available for you to watch and draw inspiration from. Here are some of the ones we like the most:
Google is likely one of the top names that come to mind when considering excellent company cultures. They did an excellent job of conveying that message in the video.The video showcases five summer interns with diverse backgrounds, discussing their individual journeys – from their initial days to the particular tasks they completed. Naturally, enrolling in such a rigorous program is anxiety-inducing. This is the reason why the video’s general theme exudes a sense of warmth and hospitality. Creating a video for an internship or trainee program can greatly improve the onboarding experience for new employees.
Grubhub employs a large fleet of drivers to bring food straight to your door. Although the job may appear simple, it involves unexpected challenges that many may not foresee. Grubhub created a training video featuring a driver guiding new recruits through a delivery and offering helpful advice. The video guides us through a series of standard operating procedures (SOPs) that outline steps for achieving a successful delivery. We appreciate that this video is uncomplicated, concise, and casually shares insider advice. If you interact with customers regularly and are looking to bring on new staff, you should take a cue from Grubhub.
The key to making a compelling new employee onboarding video is storytelling. Two key components to achieve successful storytelling are: An engaging story – whether based on real events or made up – that is important and deserving of attention. A voice that is engaging and holding one’s attention HubSpot incorporated both strategies when producing this video on their company culture. The video, lasting only three and a half minutes, provides a concise overview of the company’s history, introduces the team, outlines their benefits, and highlights the values they aim to maintain in an engaging manner
An onboarding checklist must include a new hire video as an essential element.
Creating a new employee onboarding video from the beginning requires a large amount of effort, as mentioned before. Prior to diving into detailed guidance, let’s go over a brief list of important topics your video needs to address:
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