Discover affordable Pay Per Click (PPC) reporting tools and improve your paid media plan with assistance from Google, Microsoft and Meta.
Reporting plays a vital role in managing paid media by sharing results with stakeholders and guiding optimization choices.
While there are many high quality third party reporting tools available, most of them are expensive and not easily accessible to all Pay Per Click (PPC) managers, either because of budget constraints or complicated approval procedures.
Moreover, there are diverse Pay Per Click (PPC) tools that offer varying advantages, with some more suitable for analytical work by spreadsheet enthusiasts and others for creating visually appealing reports.
The Advertisers pay a certain fee when the Pay Per Click (PPC) campaign reports each user clicking on the ads. In fact, it implies the purchasing of website traffic that is to be in demand to be an alternatively acquired one. The sponsored website links are often the ads found at Google and Bing along with social media apps such as Facebook, Instagram and LinkedIn.
Pay Per Click (PPC) ads are triggered in search engines while the website visitors search specific keywords or process actions related to the advertisers’ promotion target audience.
In fact, it is Pay Per Click (PPC) campaigns that are very essential to digital marketing due to them being able to help you reach various goals- one of which can be boosting the traffic to your website. Besides, Pay Per Click (PPC) can also help you generate leads and even increase the performance of sales.
Looker Studio previously named Google Data Studio, is a comprehensive Pay Per Click (PPC) tool for creating interactive reports that are accessible through web browser or can be saved as PDF file.
Since Google is the owner of this platform it automatically gets connected with many other Google owned services like Google Analytics, Google Ads, Google Search Ads 360 and Google Display and Video 360.
You can also transfer data to Google Sheets on different platforms and link it to a report. Various paid third party Pay Per Click (PPC) tools also enable users to directly synchronize with a broader array of data sources.
You have the option to generate charts, graphs, tables and text boxes, as well as incorporate dropdowns and other components for users to filter data as desired.
Experienced users can merge various data sources, like combining Google Ads and CRM data or generating reports for several accounts simultaneously.
Newcomers can easily access free templates offered by Google and other providers to establish a simple reporting framework.
Utilizing this complimentary extension created by Google, you have the ability to create advertisement reports and subsequently bring them into a Google Sheet.
You have the option to personalize the columns displayed and filter data, like displaying specific Google campaigns or only those with recent impressions.
The feature also enables you to establish schedules for updating data periodically.
This arrangement may come in handy for those who prefer viewing data in a spreadsheet layout or for creating data tables that can be easily exported and modified for other reporting purposes.
The Google Ads Report Editor enables users to create custom reports with specific metrics and save them for later use. You have the ability to create a pivot table with the specific metrics and dimensions you want to use.
Moreover, various pre-made templates are available to assist you in promptly analyzing performance based on ad group, keyword, audience, content or other factors.
A useful suggestion is to add custom columns that you have made, like those used to view totals and Cost Per Action (CPA) for specific conversion actions.
Moreover, you have the option to generate dashboards that encompass information from various reports, scorecards for key metrics and annotations for feedback. One way I recently found a dashboard useful was when keeping track of particular ad experiments that I’m conducting.
Microsoft also has a strong reporting section, which allows users to access pre-made reports or create their own.
Aside from displaying typical Google campaign metrics, some useful applications of these reports are:
Meta has a designated reporting section within its social advertising interface, located under the Ads Reporting section in the menu.
Choices comprise of a pivot table functionality and the capacity to create line and bar graphs.
It is possible to store pre-made reports with the particular dimensions, metrics and filters you want to use. Data can be segmented in different ways, such as by Google campaign name, device, placement and more.
Although it may not be your initial idea for reporting, you can access performance data in Google Ads Editor.
Upon initially opening it, you will encounter a chart as well as options for key performance indicators, allowing you to select a specific time frame.
You can additionally bring data into the editing section by clicking on the View Statistics button located on the top bar. Select specific measurements that you can later input into a chart on the Editor interface.
Moreover, you have the option to access a search term report or analyze the performance of specific search, display, app, or Demand Gen assets (such as images and text).
These characteristics could serve as a substitute for the website interface when downloading data in spreadsheet form.
Just like Google, you are able to add metrics while importing data in Microsoft Advertising Editor.
Click on the View Statistics button in the top bar and choose the specific timeframe you want to view. You have the option to either access the data within the interface or export it for manipulation in Excel or any other software.
An accurately set-up Google Analytics implementation is essential for the analysis of any Pay Per Click (PPC) manager. Ensure that your ad platforms are tracking website traffic correctly by linking Google Ads and implementing UTM parameters consistently on all platforms.
Google Analytics (GA4) reports can illustrate the correlation between ad traffic performance and website behavior metrics.
If your Google Ads account is connected and auto-tagging is enabled, you can see Google Ads data along with important key events in the Advertising section.
Explorations provide a solid foundation for creating personalized reports that can be divided to feature certain types of traffic, like paid channels, as well as specific dimensions and metrics.
For example, you have the ability to generate a funnel report that illustrates the amount of ad traffic reaching each stage of the buying journey.
Google Analytics for Pay Per Click (PPC) reporting provides an additional benefit of showing how ads interact with other channels like organic search, social, referrals and direct traffic during the conversion process.
The Attribution section allows you to observe the journeys of users through various channel combinations and contrast last-clicks with data-driven models.
There are numerous free Pay Per Click (PPC) tools accessible, even if expensive reporting tools are not within your budget.
If you haven’t tried out the options discussed in this article, make sure to explore them, experiment with Pay Per Click (PPC) features and discover which reporting setups might suit your requirements.
Utilizing no-cost Pay Per Click (PPC) reporting tools can significantly improve your capacity to oversee and enhance your paid media campaigns. By utilizing tools from Google, Microsoft and Meta, you have the ability to generate comprehensive reports, monitor progress and make educated choices without overspending. Whether you enjoy using spreadsheets or require attractive reports, these Pay Per Click (PPC) tools provide a range of features to accommodate your specific needs.
Glamour Fox Productions is here to help you enhance the full potential of these resources. By utilizing our knowledge, you can guarantee precise monitoring, valuable evaluation and tactical enhancement of your Pay Per Click (PPC) campaigns. Our wide range of services is aimed at improving your digital marketing efforts and delivering improved outcomes for your business, whether you require assistance with Google Ads, Microsoft Advertising or other platforms.
To learn more or begin, contact Glamour Fox Productions now and find out how we can enhance your Pay Per Click (PPC) reporting and digital marketing strategy.
Using free Pay Per Click (PPC) reporting tools can greatly improve your paid media strategy by offering valuable insights and optimizing decisions. These resources, provided by companies such as Google, Microsoft and Meta, allow you to generate thorough reports, monitor progress and make decisions based on data without spending a lot of money.
Glamour Fox Productions can help you utilize different Pay Per Click (PPC) reporting tools like Looker Studio, Google Ads Reports and Dashboards, Microsoft Advertising Reports and others. Our team is available to assist you in combining these tools for maximum effectiveness in enhancing your paid media strategy.
Our team of experts can guide you in setting up and customizing Pay Per Click (PPC) reports, ensuring accurate tracking of your ad performance. We can also provide insights and recommendations based on the data to help you make informed decisions and improve your Google campaign outcomes.
Apart from Pay Per Click (PPC) reporting, we provide various services like optimizing keywords, writing ad copy, setting up and managing campaigns, conducting A/B testing, and monitoring performance continuously for efficient and effective Pay Per Click (PPC) campaigns.
Transforming brands with expertly curated imagery and strategic digital campaigns, where precision meets creativity to elevate your brand’s presence and drive unparalleled engagement
©2024. Glamour Fox Productions. All Rights Reserved.